Today Chicago 2016 named Ogilvy Chicago as its Digital Agency of Record (AOR).
Ogilvy Chicago, which includes Ogilvy & Mather Advertising and the digital and one-to-one marketing expertise of OgilvyOne, will be the strategic partner in redeveloping Chicago2016’s digital presence.
“Winning the privilege of hosting the 2016 Olympic & Paralympic Games requires the support and excitement of Chicagoans as well as people from all around the world,” said Patrick G. Ryan, the chairman and chief executive officer of Chicago 2016. “Ogilvy Chicago’s Olympic expertise and passion for this city are unquestionable. We look forward to working with them as we look to build our support locally, nationally and globally through our digital presence.”
“It is every marketer’s dream to be part of such a big vision that has the opportunity to change a city’s landscape for generations to come,” said Jack Rooney, the president of Ogilvy Chicago and the North American chief executive officer of OgilvyAction, the global activation services company for The Ogilvy Group. “We are proud to partner with Chicago 2016 to further develop the bid’s digital presence.
Chicago is honored to be competing for the privilege of hosting the 2016 Olympic and Paralympic Games alongside such world-class cities as Baku, Azerbaijan; Doha, Qatar; Madrid, Spain; Prague, Czech Republic; Rio de Janeiro, Brazil; and Tokyo, Japan.
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About Chicago 2016
The Chicago 2016 Exploratory Committee is an Illinois 501(c)(3) corporation whose mission is to seek, on behalf of the City of Chicago, the privilege of hosting the 2016 Olympic and Paralympic Games in Chicago. The Committee’s Board comprises business, civic, athletic, cultural and academic leaders representing Chicago and the surrounding Midwest region. Its honorary chairmen are Chicago Mayor Richard M. Daley and Illinois Governor Rod Blagojevich. Patrick Ryan serves as chairman and CEO.
About Ogilvy Chicago
Founded in 1976, Ogilvy Chicago, which includes Ogilvy & Mather and OgilvyOne, is a one-of-a-kind laboratory for the Global Ogilvy Network – combining all the best 360 Degree Brand Stewardship practices to clients including Allstate, BP, Kraft and Unilever. The office recently brought home a Grand EFFIE and a Global EFFIE for its work on the revolutionary Dove “Campaign for Real Beauty” and two Cannes Press Lions for Dove and Landmarks Preservation Council of Illinois. Ogilvy Chicago is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.
Contacts:
Heidi Kelly, 312-782-7922, 312-856-2136, heidi.kelly@ogilvy.com
Mica Matsoff, 312-861-4826, MMatsoff@chicago2016.org